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La posta de mi abuelita

Brand identity designed for visibility, speed, and real-world impact.

Branding, Packaging & Campaign System

  • Client: La posta de mi abuelita
  • Software: Illustrator, Photoshop, After Effects

QUICK SNAPSHOT

Role: Graphic Designer
Scope: Brand Identity, Packaging, Motion, Marketing Assets
Industry: Hospitality / Food
Outcome: Complete brand system across physical and digital touchpoints

CONTEXT + PROBLEM

The roasted chicken market is highly competitive, with many brands relying on similar visual styles and messaging.

The challenge was to create a distinctive identity that could stand out in busy urban environments while remaining approachable, culturally relevant, and easy to recognise at a distance.

OBJECTIVE

To develop a bold and scalable brand identity that enhances visibility, supports fast-paced delivery operations, and creates a consistent experience across physical and digital touchpoints.

STRATEGY

The strategy focused on three key pillars:

Visibility
A high-impact visual identity designed to stand out across streets, packaging, and delivery environments.

Consistency
A flexible system that ensures cohesion across packaging, uniforms, and digital platforms.

Personality
A brand that feels confident, energetic, and rooted in cultural familiarity.

HEX #BA0C2F #C7193A
RGB 186, 12, 47
CMYK 0, 94, 75, 27
PMS Pantone 200 C

HEX #971B2F
RGB 151, 27, 47
CMYK 0, 82, 69, 41
PMS Pantone 7427 C

HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PMS Paper white

HEX #FEF6D0
RGB 254, 246, 208
CMYK 0, 3, 18, 0
PMS Pantone 7499 C

HEX #F26222
RGB 242, 98, 34
CMYK 0, 60, 86, 5
PMS Pantone 166 C

HEX #659A3F
RGB 101, 154, 63
CMYK 34, 0, 59, 40
PMS Pantone 7490 C

A Tradition
Shared Around
Every Table

Recoleta Bold

Heading
type

Inspired by generations of home-cooked recipes.

DM Sans

Sub-Heading
type

La Posta de Mi Abuelita is a conceptual family restaurant brand built around warmth, tradition, and authentic homemade food. The visual identity draws inspiration from family gatherings, cherished recipes, and the comforting feeling of sharing a meal with loved ones. Through a rich color palette, expressive typography, and handcrafted details, the brand creates an inviting experience that feels both familiar and memorable.

DM Sans

Body type

The Taste of Coming Home

Pacifico

DIsplay type

INSIGHT

In fast-paced food environments, customers often make quick decisions based on visibility and familiarity.The brand was designed to be instantly recognisable, even from a distance or in motion, supporting both walk-in traffic and delivery-based interactions.

Brand Assets System

A custom icon system was developed to extend the brand’s visual language across packaging, social media, and pattern design. Inspired by the brand’s products and cultural elements, each icon was designed to be simple, recognizable, and versatile.

Icons include food elements, cooking tools, and cultural references such as traditional Mexican motifs. A supporting motion piece brings the system to life, showcasing the icons in a dynamic sequence that adds rhythm and personality to the brand.

Motion & Campaign

"You relax. We'll handle the cooking."

A campaign concept was developed to communicate convenience and reliability, positioning the brand as an effortless choice for customers.

Motion assets were designed to adapt across social media, digital ads, and web platforms.

Delivery Experience

The delivery experience was treated as a key brand touchpoint

Branded delivery elements were designed to maximise visibility and reinforce trust, transforming each delivery into a moving brand interaction.

The bold logo ensures recognition in motion, strengthening presence in urban environments.

Branded paper bags

Branded paper bags enhance customer experience while reinforcing brand identity.

Branded food box

Practical and visually cohesive box for individual food portions, maintaining brand consistency.

Sleeve for rectangular containers

Custom sleeve for rectangular containers, ensuring safe transport and prominent brand visibility.

Large container

Specialty container for larger food items, featuring logo prominently for strong brand presence.

Uniform System

Staff uniforms were designed as an extension of the brand identity, incorporating bold logo placement and colour consistency to strengthen recognition across customer-facing environments.The system includes branded t-shirts and caps designed to maintain a cohesive and approachable visual presence.

This project demonstrates a holistic approach to brand identity, integrating motion graphics, packaging, and staff uniforms. Each touchpoint was designed to ensure a consistent, memorable, and visually appealing experience for both customers and staff, strengthening brand recognition and engagement across all channels.

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Blue Phoenix Screenprinting

Graphic Designer

  • Branding
  • Corporate Design
  • Print & Digital Assets
  • Email Marketing
  • Social Media

Corporate Brand & Communication System

  • Client: Blue Phoenix
    Screenprinting
  • Software: Illustrator, Photoshop, After Effects

Corporate Brand & Communication System

Part of Frozen Fountain

Project Overview

Blue Phoenix Screenprinting required a refreshed visual identity and a clearer communication system to support corporate clients, production workflows, and multi-channel communication.

The objective of this project was to strengthen brand consistency while creating a structured set of visual and communication assets that could be applied across print, digital, and social platforms.

My Role

Graphic Designer

  • Branding
  • Corporate Design
  • Print & Digital Assets
  • Email Marketing
  • Social Media

I was responsible for the visual direction, design system, and execution of all brand and communication materials, working within real production constraints and business requirements.

Brand Refresh

The logo was redesigned to improve legibility, scalability, and consistency across print and digital applications.

The refreshed identity provides a more professional and contemporary look, suitable for corporate and B2B environments, while maintaining recognisability.

Social Media Content

A collection of social media assets was developed to strengthen brand presence and maintain a cohesive visual identity across digital platforms.

The project combined static design and motion graphics to create engaging content that communicates key brand messages effectively.

Deliverables included:

  • Product and team imagery
  • Process-focused posts highlighting behind-the-scenes work
  • Data-driven visuals featuring charts and percentage-based messaging
  • Brand positioning and call-to-action posts
  • A short motion ad designed to capture attention in social feeds and reinforce brand messaging through movement and timing

Each asset was created with a clear communication objective, ensuring visual consistency while adapting the design approach to both static and motion formats.

Email Marketing

A short email marketing sequence was developed to support brand positioning and client onboarding.
The emails focus on clarity, process transparency, and trust, rather than promotional messaging.

This included:

  • Welcome Email
  • System & Process Overview
  • Quality & Materials Focus

All emails were designed to align visually and tonally with the brand identity.

Corporate Document System

To support both clients and internal processes, a suite of structured corporate documents was designed, including:

  • Infographic Fact Page
  • Style Sheet
  • Fitting Guide
  • Sales Order Sheet

These documents were created to simplify complex information, reduce production errors, and ensure consistent brand application across all touchpoints.

La posta de mi abuelita

Brand identity designed for visibility, speed, and real-world impact.

Branding, Packaging & Campaign System

  • Client: La posta de mi abuelita
  • Software: Illustrator, Photoshop, After Effects

QUICK SNAPSHOT

Role: Graphic Designer
Scope: Brand Identity, Packaging, Motion, Marketing Assets
Industry: Hospitality / Food
Outcome: Complete brand system across physical and digital touchpoints

CONTEXT + PROBLEM

The roasted chicken market is highly competitive, with many brands relying on similar visual styles and messaging.

The challenge was to create a distinctive identity that could stand out in busy urban environments while remaining approachable, culturally relevant, and easy to recognise at a distance.

OBJECTIVE

To develop a bold and scalable brand identity that enhances visibility, supports fast-paced delivery operations, and creates a consistent experience across physical and digital touchpoints.

STRATEGY

The strategy focused on three key pillars:

Visibility
A high-impact visual identity designed to stand out across streets, packaging, and delivery environments.

Consistency
A flexible system that ensures cohesion across packaging, uniforms, and digital platforms.

Personality
A brand that feels confident, energetic, and rooted in cultural familiarity.

HEX #BA0C2F #C7193A
RGB 186, 12, 47
CMYK 0, 94, 75, 27
PMS Pantone 200 C

HEX #971B2F
RGB 151, 27, 47
CMYK 0, 82, 69, 41
PMS Pantone 7427 C

HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PMS Paper white

HEX #FEF6D0
RGB 254, 246, 208
CMYK 0, 3, 18, 0
PMS Pantone 7499 C

HEX #F26222
RGB 242, 98, 34
CMYK 0, 60, 86, 5
PMS Pantone 166 C

HEX #659A3F
RGB 101, 154, 63
CMYK 34, 0, 59, 40
PMS Pantone 7490 C

Playfair Display

Pacific

DM Sans

Source Sans 3

A Tradition Shared
Around Every Table

Playfair Display

Heading
type

Inspired by generations of home-cooked recipes.

DM Sans

Sub-Heading
type

La Posta de Mi Abuelita is a conceptual family restaurant brand built around warmth, tradition, and authentic homemade food. The visual identity draws inspiration from family gatherings, cherished recipes, and the comforting feeling of sharing a meal with loved ones. Through a rich color palette, expressive typography, and handcrafted details, the brand creates an inviting experience that feels both familiar and memorable.

DM Sans

Body type

The Taste of Coming Home

Pacifico

DIsplay type

INSIGHT

In fast-paced food environments, customers often make quick decisions based on visibility and familiarity.The brand was designed to be instantly recognisable, even from a distance or in motion, supporting both walk-in traffic and delivery-based interactions.

Brand Assets System

A custom icon system was developed to extend the brand’s visual language across packaging, social media, and pattern design. Inspired by the brand’s products and cultural elements, each icon was designed to be simple, recognizable, and versatile.

Icons include food elements, cooking tools, and cultural references such as traditional Mexican motifs. A supporting motion piece brings the system to life, showcasing the icons in a dynamic sequence that adds rhythm and personality to the brand.

Moto Animation

Dynamic motion piece showcasing the delivery moto in action, with branded delivery box. Emphasizes speed, brand recognition, and visual engagement.

Delivery box

Delivery box mockup with the bold red logo, designed for visibility and consistent branding during deliveries.

Branded paper bags

Branded paper bags enhance customer experience while reinforcing brand identity.

Branded food box

Practical and visually cohesive box for individual food portions, maintaining brand consistency.

Sleeve for rectangular containers

Custom sleeve for rectangular containers, ensuring safe transport and prominent brand visibility.

Large container

Specialty container for larger food items, featuring logo prominently for strong brand presence.

Uniform System

Staff uniforms were designed as an extension of the brand identity, incorporating bold logo placement and colour consistency to strengthen recognition across customer-facing environments.The system includes branded t-shirts and caps designed to maintain a cohesive and approachable visual presence.

Uniform t-shirts

Uniform t-shirts designed with bold red logo, aligning staff attire with brand colors and ensuring visual consistency.

Branded cap

Branded cap as part of the staff uniform, enhancing recognition and creating a cohesive professional look.

This project demonstrates a holistic approach to brand identity, integrating motion graphics, packaging, and staff uniforms. Each touchpoint was designed to ensure a consistent, memorable, and visually appealing experience for both customers and staff, strengthening brand recognition and engagement across all channels.

BH Civil

BH Civil Brochure

Brochure design

  • Client: Blue Phoenix
  • Software: Illustrator, Photoshop

The BH Civil brochure is a compelling showcase of the company’s comprehensive civil engineering and construction services, targeting clients across New South Wales and Western Australia. Its sleek cover design featuring the BH Civil logo exudes professionalism and expertise. Inside, readers find a succinct introduction highlighting BH Civil’s dedication to excellence and years of industry experience. The brochure outlines a diverse range of services, from road construction to drainage solutions, accompanied by vibrant project images that underscore BH Civil’s successful track record. Clear contact information encourages potential clients to engage with BH Civil for their upcoming projects. Overall, the brochure serves as a powerful marketing tool, effectively conveying BH Civil’s capabilities and commitment to delivering high-quality results.

Co & Ca Design

Lamps 3D model and render.

3D Modelling

  • Client: Co & Ca Design
  • Software: Rhino 3D, keyshot

Embark on a captivating journey into the realm of vibrant illumination as you explore one of my 3D projects, where meticulous attention to detail meets artistic ingenuity in the form of stunning 3D models and renderings. Crafted with precision in Rhino 3D and brought to life with realism in KeyShot, behold the beauty of minimalist design infused with a kaleidoscope of captivating colors. Each lamp is meticulously crafted to captivate the senses and illuminate any space with effortless style and sophistication.

Mashart​​​​​​​

“Exquisite hand-painted and handcrafted ceramics, where every piece tells a unique story of artisanal craftsmanship and timeless beauty.”

Logo animation

  • Client: Mashart
  • Software: Illustrator, After effects

The animation begins with a soft background colour of #F4B35, resembling the warmth of ceramic material. Gradually, the logo starts to appear in stages, almost as if it’s being hand-painted onto the screen. Each element of the logo, including the  brush at the bottom, emerges slowly and deliberately, reflecting the artisanal nature of the company’s ceramics.

As the logo fully materializes, a vibrant colour (#2EC4B6) starts to flow through it, starting from one end to the other. This colour represents the creativity and liveliness infused into the company’s products, adding a dynamic and eye-catching element to the animation.

The flow of colour through the logo is smooth and fluid, mirroring the elegance and precision of the company’s craftsmanship. As the animation concludes, the white coloured logo stands prominently against the background, leaving a lasting impression of the company’s commitment to quality and creativity in the world of ceramics.

COLOUR PALETTE

Bella

Exploration of magazine design.

Magazine Design

  • Software: Illustrator, Photoshop

In this magazine design exercise, the overarching` theme was vibrancy, with a main colour palette dominated by a striking and lively yellow hue. The cover page, embodying the magazine’s essence, prominently featured the title in a bold yellow serif font, commanding attention and setting the tone for the content within. Each article title on the cover was elegantly presented in white, creating a visually pleasing contrast against the vibrant background.

Upon delving into the magazine’s contents, readers were greeted with a seamless blend of yellow and white, strategically employed to enhance readability and visual appeal. The articles were predominantly displayed in a sleek black font against the vibrant yellow backdrop, ensuring clarity and ease of reading. To maintain visual interest and balance, select text elements were rendered in yellow typography against a clean white background, adding depth and dimension to the layout.

Overall, the magazine design exercise served as a dynamic exploration of colour, typography, and layout, showcasing a harmonious interplay between vibrant yellow, crisp white, and bold black. Through thoughtful composition and meticulous attention to detail, the design captured the essence of the magazine’s theme while engaging readers in an immersive and visually captivating experience.

EXATEC

Volunteer as motion graphics designer, multimedia designer and video Editor.

Graphic Design & Motion Graphics

  • Client: EXATEC
  • Software: Illustrator, After effects, Photoshop

As a volunteer motion graphics designer, multimedia designer, and video editor, I poured my passion and skills into creating captivating visual content to support our various projects and initiatives. From brainstorming and crafting dynamic motion graphics to piecing together multimedia presentations and editing video footage, I’ve been on the frontlines of bringing our ideas to life visually. Whether it’s designing animated graphics to jazz up our promotional videos, creating immersive multimedia presentations for events, or fine-tuning footage to tell compelling stories, I’ve relished every opportunity to make our content shine and resonate with our audience. It’s been incredibly rewarding to lend my creative touch to our organization’s mission and see the impact of our visual storytelling unfold.

Blue Phoenix

While working with Blue Phoenix, I have had the opportunity to work throughout the process of creating promotional products and performing all the steps that lead to the final print project. 
 
I have been part of the realization of promotional products for brands with a big influence in the market.

Merchandise printing

  • Client: Frozen Fountain
  • Software: Illustrator, Photoshop

Ex-Con Hire

The purpose of Ex-con Hire’s website redesign was to enhance user experience, improve functionality, add new products and align the website’s design with the company’s brand identity and goals.

Web Design

  • Client: Ex-Con Hire
  • Software: Wordpress, Illustrator, Photoshop

PROFILE

The purpose of the website redesign for our construction machinery rental company is to enhance user experience and accessibility, providing our customers with seamless navigation, comprehensive product information, and streamlined booking processes. By modernizing our online platform, we aim to simplify the equipment rental process, improve customer satisfaction, and reinforce our position as a trusted provider of high-quality construction machinery.

COLOUR PALETTE

TYPOGRAPHY

Roboto

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lato

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

SITE MAP

Gifts & Promos

The purpose of G&P logo design and its branding was to effectively communicate the key aspects of the online store: Professionalism, reliability, diversity of products, and a friendly approach to customer service.

Logo Design & Brand Guideline

  • Client: Frozen Fountain
  • Software: Illustrator, Photoshop

LOGO PROFILE

G&P logo exudes professionalism and reliability with its navy blue and green color scheme. The choice of navy blue adds a sense of trustworthiness and stability, while the green conveys growth and freshness, which are both essential aspects in the promotional items industry.

The typography used in the logo is bold and rounded, enhancing readability and giving it a friendly and approachable feel. The boldness of the typography reflects confidence and strength, suggesting that the store offers high-quality promotional items.

The logo is designed within a circle, symbolizing unity and completeness. Within this circle, the words "Gifts and Promos" are prominently displayed, indicating the core offerings of the store. The rounded shape of the logo adds a sense of harmony and balance, reinforcing the idea that G&P store provides a diverse range of promotional products to meet various needs.

CLEAR SPACE

Clear space for Gifts and Promos logo is determined minimum by 20% of the total size of the logo.

Clear space must be used on all sides, no matter where it is used.

The reason for clear space is to ensure that the logo maximizes visibility and impact.

No graphic elements should encroach the border around the logo.

MINIMAL LOGO SIZE

Minimal logo size for printing is 20mm wide and when online usage 50px.

Please avoid reducing it further, otherwise the logo will not be clear and legible.

LOGOTYPE USAGE

COLOUR PALETTE

gifts-and-promos-colour-palette-1
gifts-and-promos-colour-palette-2
gifts-and-promos-colour-palette-3
gifts-and-promos-colour-palette-4
gifts-and-promos-colour-palette-5

TYPOGRAPHY HIERARCHY

BRAND PATTERN