Gifts & Promos
The purpose of G&P logo design and its branding was to effectively communicate the key aspects of the online store: Professionalism, reliability, diversity of products, and a friendly approach to customer service.
Logo Design & Brand Guideline
- Client: Frozen Fountain
- Software: Illustrator, Photoshop
LOGO PROFILE
G&P logo exudes professionalism and reliability with its navy blue and green color scheme. The choice of navy blue adds a sense of trustworthiness and stability, while the green conveys growth and freshness, which are both essential aspects in the promotional items industry.
The typography used in the logo is bold and rounded, enhancing readability and giving it a friendly and approachable feel. The boldness of the typography reflects confidence and strength, suggesting that the store offers high-quality promotional items.
The logo is designed within a circle, symbolizing unity and completeness. Within this circle, the words "Gifts and Promos" are prominently displayed, indicating the core offerings of the store. The rounded shape of the logo adds a sense of harmony and balance, reinforcing the idea that G&P store provides a diverse range of promotional products to meet various needs.
CLEAR SPACE
Clear space for Gifts and Promos logo is determined minimum by 20% of the total size of the logo.
Clear space must be used on all sides, no matter where it is used.
The reason for clear space is to ensure that the logo maximizes visibility and impact.
No graphic elements should encroach the border around the logo.
MINIMAL LOGO SIZE
Minimal logo size for printing is 20mm wide and when online usage 50px.
Please avoid reducing it further, otherwise the logo will not be clear and legible.
LOGOTYPE USAGE
COLOUR PALETTE
TYPOGRAPHY HIERARCHY
