Blue Phoenix Screenprinting
Graphic Designer
- Branding
- Corporate Design
- Print & Digital Assets
- Email Marketing
- Social Media
Corporate Brand & Communication System
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Client: Blue Phoenix
Screenprinting - Software: Illustrator, Photoshop, After Effects
Corporate Brand & Communication System
Part of Frozen Fountain
Project Overview
The objective of this project was to strengthen brand consistency while creating a structured set of visual and communication assets that could be applied across print, digital, and social platforms.
My Role
Graphic Designer
- Branding
- Corporate Design
- Print & Digital Assets
- Email Marketing
- Social Media
I was responsible for the visual direction, design system, and execution of all brand and communication materials, working within real production constraints and business requirements.
Brand Refresh
The logo was redesigned to improve legibility, scalability, and consistency across print and digital applications.
The refreshed identity provides a more professional and contemporary look, suitable for corporate and B2B environments, while maintaining recognisability.
Social Media Content
A collection of social media assets was developed to strengthen brand presence and maintain a cohesive visual identity across digital platforms.
The project combined static design and motion graphics to create engaging content that communicates key brand messages effectively.
Deliverables included:
- Product and team imagery
- Process-focused posts highlighting behind-the-scenes work
- Data-driven visuals featuring charts and percentage-based messaging
- Brand positioning and call-to-action posts
- A short motion ad designed to capture attention in social feeds and reinforce brand messaging through movement and timing
Each asset was created with a clear communication objective, ensuring visual consistency while adapting the design approach to both static and motion formats.
Email Marketing
A short email marketing sequence was developed to support brand positioning and client onboarding.
The emails focus on clarity, process transparency, and trust, rather than promotional messaging.
This included:
- Welcome Email
- System & Process Overview
- Quality & Materials Focus
All emails were designed to align visually and tonally with the brand identity.
Corporate Document System
To support both clients and internal processes, a suite of structured corporate documents was designed, including:
- Infographic Fact Page
- Style Sheet
- Fitting Guide
- Sales Order Sheet
These documents were created to simplify complex information, reduce production errors, and ensure consistent brand application across all touchpoints.
