As a creative designer, my primary goal is to produce visually appealing and captivating graphics that leave a lasting impression on the audience. By combining my artistic talents with my technical skills, I am able to create unique and engaging designs that surpasses expectations of my clients.
take a look
My
Work.
I’ve had the opportunity to work in different areas of design, throughout different sectors.
The purpose of G&P logo design and its branding was to effectively communicate the key aspects of the online store: Professionalism, reliability, diversity of products, and a friendly approach to customer service.
Logo Design & Brand Guideline
Client: Frozen Fountain
Software: Illustrator, Photoshop
LOGO PROFILE
G&P logo exudes professionalism and reliability with its navy blue and green color scheme. The choice of navy blue adds a sense of trustworthiness and stability, while the green conveys growth and freshness, which are both essential aspects in the promotional items industry.
The typography used in the logo is bold and rounded, enhancing readability and giving it a friendly and approachable feel. The boldness of the typography reflects confidence and strength, suggesting that the store offers high-quality promotional items.
The logo is designed within a circle, symbolizing unity and completeness. Within this circle, the words "Gifts and Promos" are prominently displayed, indicating the core offerings of the store. The rounded shape of the logo adds a sense of harmony and balance, reinforcing the idea that G&P store provides a diverse range of promotional products to meet various needs.
CLEAR SPACE
Clear space for Gifts and Promos logo is determined minimum by 20% of the total size of the logo.
Clear space must be used on all sides, no matter where it is used.
The reason for clear space is to ensure that the logo maximizes visibility and impact.
No graphic elements should encroach the border around the logo.
MINIMAL LOGO SIZE
Minimal logo size for printing is 20mm wide and when online usage 50px.
Please avoid reducing it further, otherwise the logo will not be clear and legible.
LOGOTYPE USAGE
COLOUR PALETTE
TYPOGRAPHY HIERARCHY
BRAND PATTERN
EXATEC
Volunteer as motion graphics designer, multimedia designer and video Editor.
Graphic Design & Motion Graphics
Client: EXATEC
Software: Illustrator, After effects, Photoshop
As a volunteer motion graphics designer, multimedia designer, and video editor, I poured my passion and skills into creating captivating visual content to support our various projects and initiatives. From brainstorming and crafting dynamic motion graphics to piecing together multimedia presentations and editing video footage, I’ve been on the frontlines of bringing our ideas to life visually. Whether it’s designing animated graphics to jazz up our promotional videos, creating immersive multimedia presentations for events, or fine-tuning footage to tell compelling stories, I’ve relished every opportunity to make our content shine and resonate with our audience. It’s been incredibly rewarding to lend my creative touch to our organization’s mission and see the impact of our visual storytelling unfold.
La posta de mi abuelita
Branding development.
Branding
Client: La posta de mi abuelita
Software: Illustrator, Photoshop
This branding project I developed was for a roasted chicken company, where I meticulously crafted a cohesive brand identity that resonated with their audience. Central to the branding was the company’s bold red logo, which I strategically incorporated across various touchpoints to ensure brand consistency and recognition. This included designing stylish caps and t-shirts adorned with the logo for staff members, as well as motorcycle delivery bags featuring the emblem for easy identification during deliveries. To enhance the customer experience, I designed paper bags and cartoon food boxes adorned with the vibrant logo, creating a memorable unboxing experience that reinforced the company’s identity. Through meticulous attention to detail and creative design solutions, I successfully transformed the company’s branding into a cohesive visual identity that left a lasting impression on both staff and customers alike.
Blue Phoenix
While working with Blue Phoenix, I have had the opportunity to work throughout the process of creating promotional products and performing all the steps that lead to the final print project.
I have been part of the realization of promotional products for brands with a big influence in the market.
Merchandise printing
Client: Frozen Fountain
Software: Illustrator, Photoshop
BH Civil
BH Civil Brochure
Brochure design
Client: Blue Phoenix
Software: Illustrator, Photoshop
The BH Civil brochure is a compelling showcase of the company’s comprehensive civil engineering and construction services, targeting clients across New South Wales and Western Australia. Its sleek cover design featuring the BH Civil logo exudes professionalism and expertise. Inside, readers find a succinct introduction highlighting BH Civil’s dedication to excellence and years of industry experience. The brochure outlines a diverse range of services, from road construction to drainage solutions, accompanied by vibrant project images that underscore BH Civil’s successful track record. Clear contact information encourages potential clients to engage with BH Civil for their upcoming projects. Overall, the brochure serves as a powerful marketing tool, effectively conveying BH Civil’s capabilities and commitment to delivering high-quality results.
Bella
Exploration of magazine design.
Magazine Design
Software: Illustrator, Photoshop
In this magazine design exercise, the overarching` theme was vibrancy, with a main colour palette dominated by a striking and lively yellow hue. The cover page, embodying the magazine’s essence, prominently featured the title in a bold yellow serif font, commanding attention and setting the tone for the content within. Each article title on the cover was elegantly presented in white, creating a visually pleasing contrast against the vibrant background.
Upon delving into the magazine’s contents, readers were greeted with a seamless blend of yellow and white, strategically employed to enhance readability and visual appeal. The articles were predominantly displayed in a sleek black font against the vibrant yellow backdrop, ensuring clarity and ease of reading. To maintain visual interest and balance, select text elements were rendered in yellow typography against a clean white background, adding depth and dimension to the layout.
Overall, the magazine design exercise served as a dynamic exploration of colour, typography, and layout, showcasing a harmonious interplay between vibrant yellow, crisp white, and bold black. Through thoughtful composition and meticulous attention to detail, the design captured the essence of the magazine’s theme while engaging readers in an immersive and visually captivating experience.
Ex-Con Hire
The purpose of Ex-con Hire’s website redesign was to enhance user experience, improve functionality, add new products and align the website’s design with the company’s brand identity and goals.
Web Design
Client: Ex-Con Hire
Software: Wordpress, Illustrator, Photoshop
PROFILE
The purpose of the website redesign for our construction machinery rental company is to enhance user experience and accessibility, providing our customers with seamless navigation, comprehensive product information, and streamlined booking processes. By modernizing our online platform, we aim to simplify the equipment rental process, improve customer satisfaction, and reinforce our position as a trusted provider of high-quality construction machinery.
COLOUR PALETTE
TYPOGRAPHY
Roboto
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Lato
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SITE MAP
Mashart
“Exquisite hand-painted and handcrafted ceramics, where every piece tells a unique story of artisanal craftsmanship and timeless beauty.”
Logo animation
Client: Mashart
Software: Illustrator, After effects
The animation begins with a soft background colour of #F4B35, resembling the warmth of ceramic material. Gradually, the logo starts to appear in stages, almost as if it’s being hand-painted onto the screen. Each element of the logo, including the brush at the bottom, emerges slowly and deliberately, reflecting the artisanal nature of the company’s ceramics.
As the logo fully materializes, a vibrant colour (#2EC4B6) starts to flow through it, starting from one end to the other. This colour represents the creativity and liveliness infused into the company’s products, adding a dynamic and eye-catching element to the animation.
The flow of colour through the logo is smooth and fluid, mirroring the elegance and precision of the company’s craftsmanship. As the animation concludes, the white coloured logo stands prominently against the background, leaving a lasting impression of the company’s commitment to quality and creativity in the world of ceramics.
COLOUR PALETTE
Co & Ca Design
Lamps 3D model and render.
3D Modelling
Client: Co & Ca Design
Software: Rhino 3D, keyshot
Embark on a captivating journey into the realm of vibrant illumination as you explore one of my 3D projects, where meticulous attention to detail meets artistic ingenuity in the form of stunning 3D models and renderings. Crafted with precision in Rhino 3D and brought to life with realism in KeyShot, behold the beauty of minimalist design infused with a kaleidoscope of captivating colors. Each lamp is meticulously crafted to captivate the senses and illuminate any space with effortless style and sophistication.